RESEARCH AND INSIGHTS
Menu
Research and insights
Great design is only possible when it is informed by deep insights into our users’ context, needs and goals.
Our research and insights methodology
We create a rock-solid foundation for our work by conducting various forms of user research.
ETHNOGRAPHIC STUDIES
User interviews and user observation are critical to help us gain insights into users’ pain points and to really understand their current context. By spending time with the users, in their context, we ensure that we are solving the actual problems through design.
COMPETITOR BENCHMARKING
By conducting a thorough competitor review, we ensure that our solutions are not just better than our clients’ direct competitors, but also matches the users’ expectations of solutions being as good or better than any best-in-class experience from indirect competitors.
Heuristic reviews
Our team of seasoned designers can evaluate any mobile app, website or system using our Heuristic Framework that includes evaluating is for basic usability issues, as well as task completion though a cognitive walkthrough. This is an inexpensive method for identifying top user experience pain points on your system.
User Testing
We validate all our designs by conducting usability testing with actual users – this helps to identify design issues before any money is invested into development, saving both time and money, and ensuring an optimal user experience. We also use formative user testing techniques such as card sorting to inform design decisions.
OUR WORK
Recent projects and case studies showcasing our User Centered Design approach.
Mukuru Money Transfer Mobile Application
Design and Development of a new mobile application on Android and iOS to enable ease of access to their services and improve operational efficiencies for Fintec company Mukuru, amid the COVID-19 pandemic in 2020.
My Blood Test
Our team re-imagined the patient experience by following a user centered process to design a digital health solution for the pathology industry.
This patient-centric solution allows patients to request routine blood and urine tests directly, using a simple online process, and makes results easy to understand.
This patient-centric solution allows patients to request routine blood and urine tests directly, using a simple online process, and makes results easy to understand.
WHOLE App
Our Healthcare Experience Design team researched, ideated and designed a digital health solution that empowers patients to understand their health and wellbeing more holistically and ultimately building up an Electronic Health Record.
The solution is a Self-Care Mobile App, for iOS and Android devices.
The solution is a Self-Care Mobile App, for iOS and Android devices.
Emergency Room Triage Solution
This digital Electronic Health Record App was designed using our unique Patient and Provider Centric Design approach.
We re-imagined what the experience could be for the patients, the nurses and the doctors in the Emergency Room through Service Design, and defined the new processes and digital technology through a user-centered design approach.
We re-imagined what the experience could be for the patients, the nurses and the doctors in the Emergency Room through Service Design, and defined the new processes and digital technology through a user-centered design approach.
OTHER SERVICES
STRATEGY
With our strategy consulting offering, we create a tangible picture of your future vision, and map out a roadmap for successfully navigating from your current state to the future vision.
INNOVATION
Through processes like service design, product design, customer journey mapping and ideation, we identify many opportunities for improving the user experience. We design end-to-end improvements that typically include digital solutions.
DESIGN
We design world class user experiences (UX) for websites, mobile apps and internal systems by following an iterative user centered design process that includes low-fidelity and high-fidelity wireframes, prototypes and user interface design (UI).
WHAT OUR CLIENTS SAY
Our clients love our human-centered design approach, but don’t just take our word for it.
PARTNER WITH US TO CREATE SOMETHING TRULY GREAT
2020. All rights reserved. Sand Dollar Design.